Viv'ARTech: the Art Thinking Week of the Jean-Baptiste Say Institute

WHILE CROWDS WERE RUSHING TO THE 2019 EDITION OF VIVA'TECH, A HANDFUL OF HAPPY FEW GOT THEIR TICKET FOR AN INCREDIBLE JOURNEY THROUGH ART & ENTREPRENEURSHIP: THE ART THINKING CONFERENCE

Pr. Sylvain Bureau designed the Art Thinking method, defining it as a method to create the improbable with certainty.

When students from the IoT specialization course are invited to pitch at Viva'Tech

Dive with them into their experience!

Meet with Daniel Levis , Marco Bungaro, Giovanni Benassi, Alberto Giordana, and Luca Terragni. They attended from January to April students the IoT specialization (a 120-hour long track created with the support of the IoT Chair).

Big Picture Challenge: dive into the Beauty Industry with the L'Oréal Professorship

Behind the scenes with the winning teams

Big Picture Challenge

Their names are Lena Aridi , Francesco Mambelli (ESCP), Margo Blanche Compen, Papolthee Rakphongphairoj and Olivia Varon Caralps (IFM) ; Divya Kedia, Anna Syren, Clémentine Toussaint (ESCP), Amirkhon Murvatov, Deeksha Gupta and Charlie Wang (IFM). 

Disruption in the Workplace of the Future and How You Can Anticipate It

Many worry that the growth of digital transformation and AI will lead to machines and robots replacing human workers and see this advancement in technology as a threat, rather than as an opportunity to better ourselves.

PWC reports on AI shows that 67% of executives surveyed say the technology will help humans and machines work together, and to be stronger using both artificial and human intelligence.

“Influencer Marketing” can be used to grow supermarket sales

Michael Haenlein and his co-authors analysed the use of customers as micro-influencers to boost the sales of everyday consumer products.

Celebrities have represented brands and thus helped sell their products for years. Today Consumer Packaged Goods (CPG) manufacturers equally invest in word-of-mouth programs and incentivize customers to spread the word about everyday products. But do such programs really help increase the sales supermarket goods?