Innovation Factory by L'Oréal 2021

In the new normal world, ESCP and L’Oréal presented a new edition of Innovation Factory online


Innovation Factory is …

► A red-letter day on the L’Oréal Professorship in Creativity Marketing calendar. 
► A great opportunity for students to find out about L’Oréal and the innovation- and tech-related career opportunities it offers.
► An excellent way to discover what cutting edge technology and strategies a world-leading consumer goods company is rolling out as it continues to redefine itself as a beauty tech powerhouse. 

Big Picture 2021

BIG PICTURE 2021
60 students took on a future strategic challenge for L'Oréal

From its inception, Big Picture has been an opportunity to challenge ESCP students with a live brief, encouraging them to bring their knowledge, skills and passion to develop creative recommendations to a key strategic challenge for the L’Oréal Group.

How brands use the Covid-19 crisis to reposition themselves

As Covid-19 continues to spread around the world, the pressure on businesses to address a new reality has been immense at every level.

While it is still too early to predict the state of the after-crisis economy, worldwide efforts are obviously conducted to limit damages and stay as close as possible to the pre-crisis growth curves.

Big Picture Challenge: dive into the Beauty Industry with the L'Oréal Professorship

Behind the scenes with the winning teams

Big Picture Challenge

Their names are Lena Aridi , Francesco Mambelli (ESCP), Margo Blanche Compen, Papolthee Rakphongphairoj and Olivia Varon Caralps (IFM) ; Divya Kedia, Anna Syren, Clémentine Toussaint (ESCP), Amirkhon Murvatov, Deeksha Gupta and Charlie Wang (IFM). 

#theinnovationfactory by L’Oréal

GENEROUS would be the most appropriate word to describe this event designed by L’Oréal for ESCP students.


Conferences and seminars, challenge workshops, recruitment sessions, VR & AI experiences…. From 9am to 7pm, L’Oréal shared their expertise at the ESCP Paris campus. 
A great opportunity was offered to students to fully immerse themselves in L’Oréal’s leading brands and discover how the global giant is constructing the future of beauty.