Two sides of the same coin: Why entrepreneurs can transform the crisis into business opportunities to create more impactful and long-lasting ventures

Entrepreneurs play a critical role in our market economies and are typically described as the powerhouse of a national economy, activating and facilitating economic activity. We know that entrepreneurs can initiate economic development by breaking up its current status through innovations. More recent studies describe entrepreneurs also as microinstitutional agents that promote institutional bottom-up change, such as the support of market functioning and the facilitation of market access.

Opening Ceremony 2020

ESCP invites you to participate in the Opening Ceremony of the new Academic Year on Friday, September 18.

ESCP Turin Campus will celebrate the kick-off of 2020-2021 AY with its first phygital event.

How frugal innovation will be the best antidote for businesses in the wake of the Covid-19 crisis

By Portia Banerjee

Before the black swan event of Covid-19, most companies measured their progress with an attitude that gravitated towards “the more the better”.

Looking back in history, all black swan events move the roots of institutions and force them to seek solutions from within; this crisis is no different, accelerating the shift towards “do better with less” as companies are left with no choice but to find a minimalistic approach.