Michael Haenlein and his co-authors analysed the use of customers as micro-influencers to boost the sales of everyday consumer products.

Celebrities have represented brands and thus helped sell their products for years. Today Consumer Packaged Goods (CPG) manufacturers equally invest in word-of-mouth programs and incentivize customers to spread the word about everyday products. But do such programs really help increase the sales supermarket goods?

ESCP and BNP Paribas Real Estate held their first event within the framework of the “Advanced Program in Real Estate”, which has recently begun its activity. It highlighted the idea of understanding the retail segment in a more creative and open way.

The round-table was moderated by ESCP Affiliate Professor Nicolas Havette, and attended by Uterqüe, Inditex CFO Javier Fernández, BNP Paribas Real Estate (Spain) Head of Retail Auxiliadora Martínez de Salazar, and Rituals Director of Business Development Daniel Anciano.

2019 Graduation Ceremony in Madrid

Three of ESCP's Specialised Master cohorts will meet in Madrid for their graduation on the 24th of May.

A look back at the conference "Which partnerships for Circular Economy?" organised by the Circular Economy Chair and the European Research Project R2Pi, on March 28.

Aurélien Acquier and Valentina Carbone, Professors ESCP and co-Scientific Directors of the Circular Economy Chair were happy to welcome:
- Aleyn Gillespie, Associate Director, Carbon Trust
- Alexis Figeac , Head of Sustainable Business and Entrepreneurship, Centre for Sustainable Consumption and Production gGmbH
- Fabio Menten, Manager, Deloitte Development Durable