World Case Teaching Day: Prof. Martin Kupp on the power of the case method

How the case method sharpens judgment, sparks discussion, and prepares leaders for uncertainty

Every year on World Case Teaching Day, business schools around the globe celebrate case-based learning — a pedagogy that develops leadership skills by confronting students with ambiguity, disagreement, and real decision-making.

Back to Basics: Marketing Fundamentals—Strategies, Channels, Examples

Marketing Fundamentals—Strategies, Channels, Examples

Think about your favourite brands. Whether it is Apple, Nike, or Patagonia, they all excel at one essential function: marketing. Marketing is how businesses create awareness, attract customers, and build lasting relationships that support growth.

After a pivotal year at ESCP, Dean Léon Laulusa looks ahead

An interview with Dean Léon Laulusa on leadership, strategy and what comes next for ESCP

In a year that saw generative AI enter the classroom at ESCP in a big way, new schools added to the blueprint of an over 200-year-old institution, and ESCP named Business School of the Year by Poets & Quants, Executive President and Dean of ESCP Léon Laulusa kept his routine.