Many worry that the growth of digital transformation and AI will lead to machines and robots replacing human workers and see this advancement in technology as a threat, rather than as an opportunity to better ourselves.

PWC reports on AI shows that 67% of executives surveyed say the technology will help humans and machines work together, and to be stronger using both artificial and human intelligence.

Michael Haenlein and his co-authors analysed the use of customers as micro-influencers to boost the sales of everyday consumer products.

Celebrities have represented brands and thus helped sell their products for years. Today Consumer Packaged Goods (CPG) manufacturers equally invest in word-of-mouth programs and incentivize customers to spread the word about everyday products. But do such programs really help increase the sales supermarket goods?

ESCP and BNP Paribas Real Estate held their first event within the framework of the “Advanced Program in Real Estate”, which has recently begun its activity. It highlighted the idea of understanding the retail segment in a more creative and open way.

The round-table was moderated by ESCP Affiliate Professor Nicolas Havette, and attended by Uterqüe, Inditex CFO Javier Fernández, BNP Paribas Real Estate (Spain) Head of Retail Auxiliadora Martínez de Salazar, and Rituals Director of Business Development Daniel Anciano.

The Dean and Rector of ESCP’s Berlin campus, Professor Andreas Kaplan, thinks Universities across Europe could show the path toward a human and sustainable way of digital transformation.

I am constantly thinking about how students need to be prepared and trained in a globalized and digitalized environment increasingly coined by artificial intelligence (AI), big data, or the Internet-of-Things. As the World’s First Business School, established in 1819, ESCP is currently celebrating its bicentenary.

Als Partner der Future Mobility 2019 wurde die ESCP Berlin dieses Jahr durch Prof. Dr. Christian Durach vor Ort vertreten. Der führende Kongress für Mobilitätsentscheider fand vom 8. bis 9. April auf dem EUREF-Campus in Berlin-Schöneberg statt. Er wurde vom Tagesspiegel in Kooperation mit der Nationalen Plattform Zukunft für Mobilität (NPM) ins Leben gerufen. Eröffnet wurde der Kongress von Bundesverkehrsminister Andreas Scheuer.