BIG PICTURE 2021
60 students took on a future strategic challenge for L'Oréal

From its inception, Big Picture has been an opportunity to challenge ESCP students with a live brief, encouraging them to bring their knowledge, skills and passion to develop creative recommendations to a key strategic challenge for the L’Oréal Group.

Prof. Marion Festing’s serious game and Prof. Sylvain Bureau’s Art Thinking method have been selected as two of the ten most innovative pedagogical approaches worldwide.

Professor Jaime Luque was invited to participate as guest speaker at an exclusive webinar (video above) organized by The Blue Circle to discuss the drivers, speed breakers, and emerging dynamics of affordable housing in India.

Every year, students put Prof. Louis-David Benyayer’s teachings into practice in a corporate context. One group helped L’Oréal define their “make or buy” model by using data and analytics.