Co-written by Bianca Bosatra & Dana Bennani
The COVID-19 outbreak has drastically affected the fashion and beauty industries on a global scale: both have shown declining growth rates. Among the many factors that have negatively impacted these sectors are the closing of numerous production units and stores, travel restrictions, and the furlough of up to 80% of the workforce.
By Valerie Alia
As a person who is constantly eager to evolve, some of my greatest passions are my job and professional life.
Before the black swan event of Covid-19, most companies measured their progress with an attitude that gravitated towards “the more the better”.
Looking back in history, all black swan events move the roots of institutions and force them to seek solutions from within; this crisis is no different, accelerating the shift towards “do better with less” as companies are left with no choice but to find a minimalistic approach.
In these challenging times of confusion and uncertainty, be aware of the dynamics of the market and be able to anticipate the future trends is crucial to success.
The companies who are capable of turning crisis into opportunities will lead the change in this fast-changing world.
From her worst customer experience to founding Alexia Alterations, Alexia Genta reflects on her path as an entrepreneur, sharing valuable advice about what it takes to launch a business.
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