Professor Saeid Vafainia talks about his impact paper, in which he demonstrated that recessionary periods may provide opportunities for marketers to grow their brand’s market share with the right marketing-mix spending management.

ESCP is proud to announce the release of the Look’Around 2020, helmed by Professors Aurélien Acquier and Valentina Carbone, the co-Research Directors of the ESCP-Deloitte Chair in Circular Economy.