ESCP Professor of Entrepreneurship makes uncertainty less uncertain
Yi Dragon Jiang shed light on the issue of entrepreneurs’ behaviour under uncertainty, publishing several articles and making presentations about this topic last year.
The Assistant Professor of Entrepreneurship at ESCP and Jean-Bapstiste Say Institute team member is specialized in process study, she follows high-tech and refugee entrepreneurs in Asia and Europe, and her research focuses on human behavior under uncertainty. “To put it simply, I look at how entrepreneurs behave when they don’t know what to do, she explains.