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Title
Online Certificate in|International Marketing
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Page title
Certificate in International Marketing
Degree
Duration
60 hours
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Generic classification
Executive Education domain(s)
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Flexibility to upgrade:
<a href="/programmes/executive-masters/Executive-Master-in-international-business">Executive Master EMIB</a> (300h workload) | <a href="/programmes/open-programmes/advanced-certificate-international-business">Advanced Certificate</a> (120h workload)
Intakes
21 September 2026 <br> 18 January 2027 <br>19 April 2027
Duration
60 hours
Language of Instruction
English and/or French
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Certificate in
International Marketing
See the French Track
[FR]
The Certificate in International Marketing is a 100 % online programme offered in French and/or English and comprising four courses allowing you to become an Expert in International Marketing.
Working to resolve challenges in real business scenarios by applying the latest international management thinking, you will learn how to use key tools and techniques of marketing and business fields such as Marketing in a Globalised World, Digital Marketing and Community Management, Digital Transformation and Big Data & Business Analytics. In this way, you will acquire the skills and knowledge necessary to lead, communicate and negotiate in a global setting.
Objectives
1 To build and manage commercial brands
2 To be capable of producing and executing a marketing plan
3 To master the most important online marketing and communication tools, brand reputation management and community management
4 To provide a suitable strategic and operational vision that allows decision-making in digital marketing
Key Points
• Choose the language of each course (English or French)
• Every course includes the application of knowledge through real professional challenges (active learning) with personalized feedback from ESCP Business School teachers
• You have the option to attend face-to-face seminars offered on ESCP´s campuses in Paris, London, Berlin, Madrid and Torino.
• On completion of the Certificate in international Marketing you can choose to upgrade to the Executive Master in International Business - EMIB.
Programme
3 core courses
- Cross-Cultural Management
- Marketing in a Globalised World
- Digital Marketing and Community Management
1 elective course
Choose from the list below:
- Innovation and Business Driven Ideas
- Digital Transformation
- International Project Management
- Negotiation
- Big Data and Business Analytics
Overview
Clé Eudonet
INTER.4.LON.MAD
Type de formation
Formation continue
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Fees (Course Finder 2022 Project)
€4,370
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