This ISPIM Webinar introduces the basic concepts, exemplary methods and practical applications of values-based innovation management. We show why innovation cannot be sufficiently understood and appropriately managed without addressing different stakeholder values.
Through three recent consulting projects, we illustrate applied methods to work with values on different management level:
How to apply ethnographic research on customer values to frame and conduct ideation (operative management example from the digital economy).
How to model sustainability-oriented business based on a review of stakeholder values (strategic management example from workshops in the energy sector).
How to trigger innovation through redefining business vision, mission and purpose based on employee values (normative management example from the cleaning service industry).
If you want to participate, please register here:
ESCP Europe Campus Berlin
