You're invited to attend our MBA Masterclass "Innovating with AI to overcome the traditional limits of demand forecasting" led by Fabrizio Fantini, CEO of Evo Pricing and ESCP Guest Lecturer, together with Veronica Polichetti, MBA Programme Manager at ESCP - Turin campus.

Abstract:
Traditional forecasting systems used for supply chain, customer segmentation and demand planning all rely on the assumption that the future is more of the same, like the past. However, our increasingly volatile world means that prediction error rates range from the 20%+ of best-in-class companies with predictable demand like Wal-Mart, up to 50% of more challenging B2B contexts.

Waste, loss of profit, less competitive agility: to address such traditional problems, a new type of adaptive Artificial Intelligence allows to change paradigm: dynamic demand discovery.

Much like stock prices reflect demand/supply information in real time, new customer data of any type – even heterogeneous and partially ‘dirty’ – provides signals and information to update expectations in real-time. These new technologies enable a radical transformation of management practice, commonly with 30%+ efficiency improvements across different domains like marketing, supply chain and demand management. However, substantial retraining is required.

This Masterclass will provide the key building blocks and language, plus bonus pointers to learn more about such fascinating disruptions to traditional management science.

Agenda:

• 1-1.10pm Welcome and Presentation by Veronica Polichetti
• 1.10-1.45pm Masterclass held by Fabrizio Fantini
• 1.45-2pm Q&A live session

Register to participate

More info: mbaturin@escp.eu