Perrine Desmichel is an Assistant Professor of Marketing at ESCP Business School. Her research and teaching interests revolve around experimental research, consumer behavior, and status-driven consumption. She shows a strong interest in Luxury Marketing and the Sustainable Transformation of Marketing Practices.

She has presented her work at major marketing conferences, including AMA, ACR, and EMAC, and has published articles in the Journal of Consumer Research, Journal of Retailing, Current Opinion in Psychology, and Organizational Behavior and Human Decision Processes.

She is also the co-director of GRAIL (Global Research Alliance In Luxury)

She holds a Master’s degree from HEC Paris, a PhD from the University of Lausanne, and completed a Postdoctoral Program at the Kellogg School of Management (Northwestern University).